In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads. InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is a reasonably good solution to leverage. InMobi demonstrates 95% app SDK integration and […]
Admixer GE is a programmatic ecosystem for interactive market players to achieve their business goals and objectives. Local digital market players will easily buy and sell inventory data, optimize and create their products with the help of Admixer’s international experience, and the professionals of the Georgian team. Admixer for Publishers […]
Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen […]
As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized […]
On July 9, the webinar “Data-driven strategy 2020: how brands prepare for life without cookies” was held at the Admixer Academy. The main topic of the webinar was the change in the identification of Internet users industry will face in the following years. Ban of 3rd party identifiers will affect all advertising processes, including […]
Admixer Advertising is an official Viber ad reseller. Now we are introducing a special template for ad creatives within our regular ad campaign setup process. Admixer’s focus is on ad campaign automation. And that is why we are rolling out a template for running Viber ad delivery through Admixer.DSP platform. What are the […]
Subscribe to our news
Join us
© 2020. Admixer Advertising
All rights reserved.