ADMIXER advertising network combines high-quality inventory and aims to build an easy and efficient interaction between supply and demand sides

Banner advertising is a classic in the world of digital. It allows ad plcement in both: standard size (300*250) and non-standard formats like Catfish or Floating.

Admixer Adversting Network unites more than 1000 websites. It is able to provide solutions for the wide range of possible goals. E.g. it can be used either to run a high-budget reach campaigns or low-budget niche ones.

The ads can be bought in several options:

• On a specific website or group of websites at once;
• On one of 20 thematic website bundles: e.g. “Mothers”, “Business and Finance” or “Millennials”;
• On all websites of the network using the “Run of Network” principle or using re-marketing lists.

Non-standard banners are effective advertising formats. They mostly exclude banner blindness and engage users to interact with ads. The most popular non-standard banners are:

• Cube;
• Flip Expand;
• Floor Ad;
• Mobile: Scratch, Mobile Parallax, Mobile Shake, Swipe, etc.

Branding (or according to the IAB, Integrated Content) is the most biggest native format with the highest viewability – about 90%.

Dynamic branding from ADMIXER can be purchased by CPM model. Hence it is possible to control the impression frequency by website or groups of websites. With dynamic branding one can have both visual effect and cost-effectiveness.

ADMIXER videonetwork provides access to the most popular inventory – video formats.

The largest online cinemas and local publishers provide inventory for video ads placement in several formats:

• In-stream – showing ads in the video player before the start of a video content on top video websites;
• Video in-page (out-stream) – the player with a video ad which is integrated into non-video content;
• All-roll – short 6-second video placed in all available advertising zones;
• Non-standard video formats – integrating video into non-standard formats such as catfish or multi-panel banner.

Smartoo is an advertising network with an ability to place video ads on TV devices connected to the Internet through Smart-TV or external devices. Smartoo has a high coverage area and more than 5 million ad displays monthly.

This format includes online videos and TV commercials:

• High HD / SD quality;
• High-quality (non-UGC) content, including TV content;
• High level of advertising inspection and visibility (90-100%);
• Low level of advertising noise;
• Young audience.

Digital Radio allows combining many websites with audio content such as:

• Digital radio stations;
• Podcasts;
• Streaming services.

Audio ads can be bought either on a specific website or via a bundle placement. Audio ad bundle provides a reach of 2 million audience per month. Pre-roll audio format is used for placement. It provides 90%+ listening-through rate due to the fixed first position before the start of radio station broadcast.

Now Digital OOH & Indoor sites can be bought programmatically via Admixer.DSP. This provides a unique opportunity buying different media in one window and saving human resources.

DSP provides a wide range of DOOH ads setting:

• target by location, time, or weather;
• use different formats as static banners, videos, and interactive ads.

DOOH ads can be placed on:

• Outdoor sites – digital panels that are reaching quite wide audience;
• Indoor sites in locations such as airports, malls, etc. with more narrow an precise reach and interactive possibilities.

Wi-fi advertising is a full-screen format with 100% viewability. It appears on the device screen when the user is connecting to a public Wi-fi. Using this format advertisers can get access to a high-quality and precise audience. While users benefit from getting access to the free Internet as a reward for watching ads.

Moreover, advertising placement on a Wi-fi network is the best alternative in terms of local geo-targeting.

Available Wi-fi ad formats are:

• Banner advertising;
• Video advertising;
• Slider;
• Interactive formats and even built-in mini landing pages.